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Event Details
[ A Two-Part Series: Tuesday, April 21 & Tuesday, May 12 ]
San Diego National Bank - 13395 Poway Rd, Poway, CA 92064 - Catered Lunch Included
Maximizing the effectiveness of your marketing efforts is always important to the success of your business. When the recovery begins, it will be absolutely critical. Gain valuable insights and practical advice on how to position yourself now for success after the current economic crisis.
Space is limited to 20 per session. Click here to Register
or call Leslie at the Chamber office at (858)-748-0016
Branding Online and in the Real World CHRIS MARTINO (principal + brand strategist, Project X Media) |
[ Part 1: Apr 21 ] Branding: What, Why, How? Developing Your Most Valuable Asset |
[ Part 2: May 12 ] Using Your Brand to Optimize the Sales Process |
- Branding: What Is It?
- Branding: Why Do It?
- Branding: How Do I Do It?
|
- Contact Them: Lead Generation
- Convince Them: Lead Conversion
- Close Them: Sales + Retention
|
Focusing Internet Marketing and Sales Efforts to Maximize ROI KEVIN GYBERG (President, b2Software) |
[ Part 1: Apr 21 ] On the Web, What You DO NOT Sell is as Important as What You DO Sell |
[ Part 2: May 12 ] Minimize Costs and Maximize Sales: Pay-Per-Click Advertising and Visitor Tracking |
- Determining Target Markets
- Keyword Analysis
- Optimizing Your Customer Focus
|
- Pay-Per-Click Advertising 101
- Determining Optimal Ad Copy for Your
Target Customers
- Using Google Analytics
|
Creating an Effective Web Presence MELANI GORDON (VP Sales & Marketing, Internet Marketing, Inc.) |
[ Part 1: Apr 21 ] Developing Your Homepage + Email Strategy |
[ Part 2: May 12 ] Social Media Marketing for Business |
- Using "Conversion Optimization" to Increase Homepage Effectiveness
- Implementing an eMail Strategy that Works
|
- Using Video Optimization to Drive Interest
and Impact
- Creating Customer Networks
|
Click here to REGISTER
When & Where
San Diego National Bank
13395 Poway Rd
Poway,
CA 92064
Tuesday, April 21, 2009 from 11:30 AM to 1:30 PM (PT)
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Hosted By
Poway Chamber of Commerce