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Turning the Corner: preparing for the rebound
Position your company for success now.

Tuesday, April 21, 2009 from 11:30 AM to 1:30 PM (PT)

Poway, CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Part 1 and Part 2 Package Ended $40.00 $0.00
Part 1 Only - April 21st Ended $25.00 $0.00
Part 2 Only - May 12th Ended $25.00 $0.00

Event Details

[ A Two-Part Series: Tuesday, April 21 & Tuesday, May 12 ]

San Diego National Bank - 13395 Poway Rd, Poway, CA 92064 - Catered Lunch Included

Maximizing the effectiveness of your marketing efforts is always important to the success of your business. When the recovery begins, it will be absolutely critical. Gain valuable insights and practical advice on how to position yourself now for success after the current economic crisis.

Space is limited to 20 per session. Click here to Register
or call Leslie at the Chamber office at (858)-748-0016

Branding Online and in the Real World
CHRIS MARTINO (principal + brand strategist, Project X Media)
[ Part 1: Apr 21 ]
Branding: What, Why, How? Developing Your
Most Valuable Asset
[ Part 2: May 12 ]
Using Your Brand to Optimize the Sales Process
  1. Branding: What Is It?
  2. Branding: Why Do It?
  3. Branding: How Do I Do It?
  1. Contact Them: Lead Generation
  2. Convince Them: Lead Conversion
  3. Close Them: Sales + Retention

Focusing Internet Marketing and Sales Efforts to Maximize ROI
KEVIN GYBERG (President, b2Software)
[ Part 1: Apr 21 ]
On the Web, What You DO NOT Sell is as Important as What You DO Sell
[ Part 2: May 12 ]
Minimize Costs and Maximize Sales: Pay-Per-Click Advertising and Visitor Tracking
  1. Determining Target Markets
  2. Keyword Analysis
  3. Optimizing Your Customer Focus
  1. Pay-Per-Click Advertising 101
  2. Determining Optimal Ad Copy for Your
    Target Customers
  3. Using Google Analytics

Creating an Effective Web Presence
MELANI GORDON (VP Sales & Marketing, Internet Marketing, Inc.)
[ Part 1: Apr 21 ]
Developing Your Homepage + Email Strategy
[ Part 2: May 12 ]
Social Media Marketing for Business
  1. Using "Conversion Optimization" to Increase Homepage Effectiveness
  2. Implementing an eMail Strategy that Works
  1. Using Video Optimization to Drive Interest
    and Impact
  2. Creating Customer Networks

    Click here to REGISTER

Poway Chamber of Commerce